Larry Smith, West Marine, And The Ultimate Retail Supply Chain Machine
By admin In Podcast Posted June 4, 2012 0 Comments


In this interview we talk with Larry Smith, the Senior Vice President – Planning and Replenishment for West Marine.  He has a long history with CPFR (Collaborative Planning, Forecasting and Replenishment) and with VICS.  In addition he has been one of the key players working to bring out the latest CPFR Guideline “The Ultimate Retail Supply Chain Machine.”  We talk about the value that CPFR brings to the bottom line of the firm demonstrated over the nearly 20 years of collaborative supply chain efforts.

Learn more about the new guideline at
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